Establishment and strengthening of sales processes


The client is the market leader, a Hungarian ltd. in metal trading, recycling and processing field. Annual turnover of the company is 17 billion HUF, 100 employees and 5 sites.


Establishment and strengthening of sales processes (procurement and sale of metal, metal processing), management of the sales organization.


  • In a difficult period affected by market, stock exchange market, volatility and political insecurity (possible privatization of waste processing), we introduced trading partner visits with strict weekly planning, increased market presence through regular marketing and purchasing campaigns and launched cold call (telemarketing) campaigns based on internal and purchased databases.
  • We introduced central control and monitoring of plant inventories and purchase prices, reduced unit costs by reducing and streamlining sales directions and delivery methods, and we also optimized product coverage.
  • We improved our cash flow by regular, central monitoring of assets and inventory levels. In the field of internal metal processing, we started regular, weekly production planning and back-checking of results.
  • In order to increase the corporate result, the interim manager submitted a complex action plan to the owner affecting the entire system of the sites, the corporate organization and management.